Digital MarketingDigital Marketing & Performance Marketing Program
Learn how modern brands attract, engage and convert customers across search, social, paid media, analytics and performance marketing.
12 Weeks
•Beginner
•6 Modules
Programmatic Advertising Masterclass Training Online
Go beyond basic digital advertising and learn how programmatic campaigns are planned, launched, monitored and optimized across DV360, CM360, YouTube, audience targeting, bidding, measurement and reporting.
Our online Programmatic Advertising Masterclass training and placement program is fully job-oriented and includes real-time project work for hands-on learning. The Programmatic Advertising Masterclass Training Online Course is developed by certified experts to deliver industry-ready skills.
Go beyond basic digital advertising and learn how programmatic campaigns are planned, launched, monitored and optimized across DV360, CM360, YouTube, audience targeting, bidding, measurement and reporting.
Key Course Features & Placement Support
100% Job-Oriented Hands-On Practical Curriculum
Live Interactive Online Sessions by Industry Experts
Cloud-Based Virtual Lab Environments & Tool Access
Real-Time Case Studies & Capstone Industry Project
Comprehensive Resume Building & Mock Interview Sessions
Official Authorized Course Completion Credential
What You Will Learn
8 Core Topics01
Programmatic Advertising Fundamentals
Build practical understanding and apply programmatic advertising fundamentals through structured learning and relevant exercises.
02
DSPs, SSPs & Ad Exchanges
Build practical understanding and apply dsps, ssps & ad exchanges through structured learning and relevant exercises.
03
Real-Time Bidding & Auction Dynamics
Build practical understanding and apply real-time bidding through structured learning and relevant exercises.
04
Audience Targeting & Segmentation
Build practical understanding and apply audience targeting & segmentation through structured learning and relevant exercises.
05
Campaign Setup & Optimization
Build practical understanding and apply campaign setup & optimization through structured learning and relevant exercises.
06
DV360, CM360 & YouTube Platforms
Build practical understanding and apply dv360, cm360 & youtube advertising through structured learning and relevant exercises.
07
Measurement & Reporting
Build practical understanding and apply measurement & reporting through structured learning and relevant exercises.
08
Troubleshooting & Performance Analysis
Build practical understanding and apply troubleshooting & performance analysis through structured learning and relevant exercises.
Who Should Attend This Training?
Digital marketers, media planners, aspiring programmatic specialists and professionals moving into AdTech.
Career Outcomes & Skills Acquired
Graduates from this program gain working competence, resume-ready portfolio projects, and direct preparation for high-demand technical roles across the industry.
End-to-end programmatic media plan and budget allocation portfolioPractical familiarity with leading DSP platforms and audience managersIndustry-standard campaign analysis and reporting capabilities
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